There’s always something to learn and new things to explore.

As online marketing changes, small businesses marketing need to change as well. Last year’s marketing tactics are not working for this new year.  Old tactics consume valuable time and energy you could be using on better marketing techniques. Here are five marketing tactics to lose in 2018.

TACTIC #1: NOT KNOWING YOUR AUDIENCE

It has never been easier to learn who your audience is and what they want. Even for the simplest website, Google Analytics tells you who your audience is and whether they are into your products or services. The basic demographic information like age and gender. Social media channels provide analytics that doesn’t cost you a penny (like within Facebook Insights). Our team of experts can create custom reports filtering out all the search noise, pinpointing your website demographics. The Google Analytic reports will be automatically emailed to you monthly.

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With these reports, you can learn more about your audience. Using these marketing research tools you can get you into the mind of your customer to craft products, services, and marketing strategies that speak to their needs.

Get to know your audience and find out how your business can add value to them.

TACTIC #2: NOT DEVELOPING A VOICE FOR YOUR BLOG OR NOT HAVING A BLOG

Do you know the importance of content marketing?  Do you have an editorial calendar and publish blog posts regularly? Are they written in the same universal manner as all of other businesses out there or do those blog posts sound like you? Brands with loyal followings like Disney are instantly recognizable by the words used, even without a logo present. They have a branded voice, and your blog needs one as well. A compelling brand voice attracts your ideal customers, and it’s an important milestone of brand maturity.

Your brand voice may have specific tones for different channels, a tweet is more casual than a corporate email and this is an important distinction.

A logo and color palette do not make a brand. You and the value you bring are your brand.

WP Content Writer can help you find your writing voice https://wpcontentwriter.com

TACTIC #3: FOCUSING ON SOCIAL MEDIA YOU UNDERSTAND AND IGNORING THE ONES YOU DON’T LIKE

There’s a learning curve for social media. It can be easier to ignore social media altogether, but change is the only constant in life. To succeed means learning new technologies and platforms. Reading recommended social media marketing books is a great start.

If there are social media that you’ve been avoiding, you can conquer it, because your community of followers are there.

Dawn Pici offers LinkedIn training: http://www.piciandpici.com/linkedin-training/
Penney Fox offers Pinterest training: https://innersocialmedianess.com/

TACTIC #4: NOT USING PAID ADS ON SOCIAL MEDIA

Organic search is the best. It brings visitors to your site naturally with no additional cost. It can also give valuable insights into the aspects of your content marketing that are most appealing to your community.

Paid ads on social media gets more traffic to your website quickly, and when it’s done correctly, it leads to increased sales and conversions. It’s an important tool in your social media marketing storehouse.

Paid social media marketing should be part of a broader advertising strategy. Many business owners have had success with LinkedIn’s paid advertising channel, while many e-commerce business owners have had success with Facebook ads. Whatever your industry and needs, there are paid advertising social media channels applicable to your business.

Never forget to use Google Analytics to track and see what works best and we can help.

TACTIC #5: DOING IT ALONE

Marketing is a big job. In fact, it’s way more than a one-man-show. In large organizations, an entire department handles everything from SEO, to social media, email marketing, strategy, to analytics.

No one person has the expertise to write content that converts and engages customers on social media and conduct keyword analysis and all of the other activities and functions. Small and mid-sized businesses with marketing departments of just one or two people should consider using Orlando Web Wizard services for more help.

Think you can’t afford to hire us? You may be losing more if you know. We can help figure out how to lower your cart-abandonment rate or segment your email newsletter to sell more to existing customers. When you work with us you’re making an investment that will pay off continually.

Ultimately, that’s what good marketing is: making investments in your company that will continually pay off. Don’t invest in marketing techniques that detract from but adds value to your organization. One client wondered why he wasn’t getting customers in his highest money making services when all his advertisement was targeted at his cheaper services. He thought low prices would attract new clients then he would WOW them into more expensive services. This was “backwards thinking” when the higher priced services brought more value to customers and would ultimately keeping them as long-term satisfied clients.

If your business is still practicing these five marketing techniques, now is the time to abandon them and head into 2019 with greater success.

Orlando Web Wizard sales team recommends the Pici & Pici Tactical Sales Training for success. See http://www.piciandpici.com/sales-training/

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